XtremeLabs LLC Recognized Globally with Three Prestigious Stevie® Awards in the 2019 International Business Awards 2019®

Redmond, Washington – XtremeLabs LLC was named the winner of 1 Gold and 2 Silver Stevie® Awards in the 16th Annual International Business Awards® today.  Winning categories included New Product for Career and Workforce Readiness, Customer Service Team of the Year and Company of the Year (Computer Software).

These accolades coincide with XtremeLabs’ thought leadership in defining the Hands-On Online Learning and Workforce readiness category; reimagining the customer experience and achieving industry leading Net Promotor Score® and continuous innovation in our product platform.

“Winning three International Business Awards® is an exciting moment for XtremeLabs,” says Ahmar Abbas, Chief Executive Officer of XtremeLabs LLC. “It is a recognition of all the effort our team has been putting into creating innovative products and matching that with world class customer service. We are proud to be recognized by the prestigious Stevie’s International Business Awards®.”

The Judges had the following comments on XtremeLabs’ nominations:

“I love the idea that you placed full trust in your employees to do the “Right Thing!” this has truly been effective in raising the customer service levels and employee satisfaction! Great work!”

“The reach and new product release rates are impressive. Achieving full integration with an external party and then having industry leaders incorporate the product are stellar examples of success achieved.”

“Absolutely impressive, what you have achieved as a small company providing learning solutions. Impressive numbers like total hours of training or number of instructors you work with. Even universities use your services. Congratulations!”

“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the 4000 nominations from 74 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries” said Michael Gallagher, president and founder of the Stevie Awards. “We received more nominations than ever and look forward to honoring the Stevie winners at our gala in Vienna, Austria this October.”


About XtremeLabs LLC

XtremeLabs provides technology products and services to support employability, workforce development and training. XtremeLabs provides hands-on labs for training, examinations and certifications.  XtremeLabs has over 9000 hands-on labs that cover subjects such as coding, security, data science, machine learning, networking. and other technologies. Our labs are available in over 10 different languages including German, French, Chinese, Japanese, Russian and Arabic.  For more information visit Click Here.


About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies® recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Reimagining Customer Experience at XtremeLabs

We started our journey to reimagine our customer experience in earnest in 2018. Our thought was that we would end up with a list of digital transformation ideas and implementing them would have us jump up several notches in the various customer service benchmarks. What we learned, however, was that while implementing new digital tools did help, the biggest impact was achieved by focussing on the following 4 things:

Define what Great Customer Experience Means to You:

The first and most important element in delivering great customer experience is to define what “great” means. We found a practice within the hospitality industry that really resonated with us. When checking into a hotel the front desk staff will hand you the keys while providing meticulous directions to the elevator to get to your room. They are usually polite, clear and fast and as a weary traveler, you are quickly relaxing in your room.  Overall good service. Now every so often, the front desk staff will not only provide the directions, but also come out and walk you to the elevator, and anticipate what could further enhance your stay experience at their property by engaging in meaningful conversation. To us, the extra effort is what transformed a good experience into a great experience. We asked our team was to gauge their responses and determine if they were “walking out from behind the desk” or “just providing good directions” when addressing customer and user issues and queries. So, now instead of just pointing our users to their home institution or their training company, our team helps to facilitate those discussions.

“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.” 

Maya Angelou

Empower Your Front-Line Team:

It’s difficult to deliver great experience if your team doesn’t feel empowered to do whatever is necessary to resolve customer issues. We decided to take a different approach to empowerment and trust. We asked our team to use their judgment in resolving issues, and do what they felt was right, even if it meant an increase in our costs. Our twist, however, was that we asked them to escalate only those issues where they felt that their judgment was leading them to say no to a customer or user. Trusting the team to take whatever action necessary and as rapidly as possible led to over 98% of user issues being resolved during the first contact!

“Quality is remembered long after the price is forgotten.” 

Aldo Gucci


We started on a journey of anticipatory customer experience. Mining the data available to us, both in our systems as well as in various public forums, we started to provide tips, tricks that could enhance their experience. For example, many of our instructors move from one training class to another, having just a weekend in between to prepare. To help reduce preparation time, we developed a profile of each of our labs that we shared ahead of the class with the instructor. This technique helped the instructors know where a typical student could get stuck in a lab, or if there were other known issues to look out for in a particular module.

Measure and Benchmark:

Our favorite benchmark is the Net Promoter Score ®. We ran NPS® surveys to track transactional and relationship metrics but we also measured the NPS® across our organization. Our modified score which we call the XtremeS score is a weighted average of the customer and internal team NPS scores. XtremeS helps keeps us honest, reinforcing the idea that happy employees lead to happy customers.

“Customer Service is not a department, but a philosophy to be embraced by everyone in the company.” 

Shep Heyken


The reimagining of our customer experience process has yielded some really great results in a short period of time. XtremeLabs LLC achieved a high Net Promoter Score® of 47 in Q1 of 2019. According to data from Satmetrix, a Net Promoter Score of 28 is average for Software and Apps sector, while Survey Monkey’s Global Benchmark of 2259 companies has an average NPS of 17, making our Net Promoter Score of 47 an exciting outcome of our teams’ efforts!


Ahmar Abbas is CEO of XtremeLabs LLC based in Washington DC and Seattle, WA.